Crafted with Heart, Rooted in Tradition
Kokoroya is an online store that introduces the world to the refined beauty of Japanese traditional crafts and everyday goods. We carefully curate items that embody Japan’s unique aesthetics and craftsmanship—such as hand-forged knives made by skilled artisans, delicate wagasa umbrellas, fragrant matcha, and sake crafted by local breweries rooted in tradition. Through Kokoroya, we invite you to discover the depth of Japanese culture and the heartfelt artistry behind every creation.
今治謹製 Imabari Kinsei – Supreme Towels (Set of 2 Face Towels in Wooden Gift Box)
¥10,470
"Imabari Kinsei" is a premium product brand produced by Stylem Takisada-Osaka Co., Ltd., a textile trading company with over 150 years of history. Launched in 2004, Imabari Kinsei has become a flagship brand in the Japanese towel industry, helping to establish the Imabari name as a symbol of quality. With over 10 million items sold to date, the series is widely recognized as a leading success story in the market. All Imabari Kinsei towels are proudly made in the Imabari region, Japan’s renowned hub for towel production. Product Details Set Includes:2 Face Towels (Approx. 33 × 75 cm each) Box Size:14.5 × 27.5 × 9 cm Material:100% Cotton
京和傘 ryoten UV and rain umbrella
¥37,807
Ryoten: A Sustainable Umbrella for Sun and Rain Ryoten is a lightweight, eco-friendly umbrella inspired by the traditional Japanese ryoten used in the Edo period. Made with washi-style nonwoven fabric and 36 bamboo ribs, it’s about half the weight of a typical vinyl umbrella. Designed for both sunny and rainy days, Ryoten features an inward-closing structure that keeps your clothes dry. All parts can be disassembled for recycling, and broken ribs can be repaired—making it a long-lasting alternative to disposable umbrellas.
Matcha Brewing Kit
¥12,505
「Bring the Art of Matcha Home – Elegance in Every Whisk」 A Kit to Enjoy Authentic Matcha with Ease The Japanese tea ceremony, known as Sadō or Chadō, is a traditional art that embodies Japan’s cultural refinement. Centered around the act of preparing and serving tea, it offers a comprehensive aesthetic experience and a path to cultivating mindfulness and inner calm. The matcha used in tea ceremonies has become synonymous with Japanese flavor, now featured in countless drinks and sweets around the world. Many people might say, “I love matcha lattes and matcha desserts, but I’ve never actually tasted pure matcha.” And that’s perfectly understandable. With this kit, you can easily enjoy the true flavor of matcha and its calming presence in the comfort of your own home.
獺祭 BLUE 23 from NY
¥11,023
With a polishing ratio of 23%, this sake stands as our flagship product in both Japan and the United States. It symbolizes our unwavering commitment to crafting the finest sake from Yamada Nishiki, known as the "king of sake rice." The result of polishing the rice down to just 23% is an elegance, a floral aroma, and a refined sweetness that can only be achieved through such dedication. Rather than replicating the taste and aroma of Dassai in Japan, our goal is to create the finest sake possible—one that embodies the essence of being made in New York.Whisk